Careers in Communications

Students pursuing graduate degrees in communications and media learn to apply high-level digital communication skills to a variety of new media outlets. While these unique skills are in high demand across a wide range of industries, students often inquire about the specific career paths available.

Learn about career opportunities available in advertising, public relations and journalism:

Careers in Advertising

The U.S. Bureau of Labor Statistics predicts the employment of advertising and marketing managers will grow consistently over the coming decade. As this growth takes place, advertising, promotions and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Advertising-Related Businesses

  • Advertising agencies
  • Creative boutiques
  • Brand consulting agencies
  • Corporate marketing departments
  • Strategic marketing companies
  • Social media agencies
  • E-mail marketing firms
  • Content management teams

Jobs Available in Advertising

  • Brand Manager
  • Agency Account Executive
  • Search Engine Marketer
  • Digital Strategist
  • E-commerce Manager
  • Marketing Manager
  • Media Planner
  • Product Manager
  • Social Media Strategist
  • E-mail Marketing Manager

Advertising Skills Developed in a Communications Graduate Program

  • Managing and utilizing search engine optimization
  • Collecting and analyzing data
  • Creating and managing budgets
  • Monitoring audience acquisition through social media, search, marketing automation and online advertising
  • Working with content management systems and building content strategies
  • Using development and production techniques, such as A/B testing
  • Evaluating and analyzing research to define target audiences, develop consumer insights, and present and write compelling communications strategies
  • Managing client accounts

Featured Advertising Careers

Brand Manager

An organization’s brand manager is responsible for leading the development of content that promotes a product or service. The brand manager is tasked with developing and upholding standards and protocols that pertain to a given brand, and acting as a reliable resource for any associated stakeholders.

Social Media Specialist

Social media specialists are tasked with developing, improving and maintaining a brand’s reputation throughout a variety of digital channels. These professionals take advantage of innovative online platforms to expand trust and recognition of a brand among their target audience.

Careers in Public Relations

Another communications-related industry that is projected to grow rapidly is public relations (PR). In fact, the U.S. Bureau of Labor Statistics predicts the employment of public relations specialists will grow by 12 percent by 2022; however, it stipulates that these new professionals will need to understand how public opinion is swayed by the Internet.

PR-Related Businesses

  • In-house PR departments
  • Corporate communications teams
  • Nonprofit organizations
  • Public relations agencies
  • Government agencies and offices
  • Hospitality providers

Jobs Available in PR

  • Public Relations Manager
  • Investor Relations Manager
  • Corporate Affairs Manager
  • Corporate Communications Director
  • Communications Manager
  • Event Planner
  • Nonprofit Manager
  • Development Director
  • Community Manager

PR Skills Developed in a Communications Graduate Program

  • Enhancing social media engagement
  • Blogging and writing for the web
  • Attention to detail and ability to make quick decisions
  • Developing and analyzing conceptual and theoretical frameworks
  • Understanding management theories, literature and practices, and applying this knowledge to the management of an organization
  • Analyzing and planning appropriate strategic tactics
  • Communicating goals and concepts clearly among multiple parties

Featured Public Relations Careers

Public Relations Manager

Public relations managers are responsible for leading teams that plan and create various forms of content designed to enhance the public perception of an organization or brand. These professionals are tasked with managing the voice and point of view of an organization.

Events Manager

The role of an events manager involves planning, coordinating and leading events on behalf of a brand or organization. This includes communicating an organization’s goals and needs, managing budgets, monitoring details and ensuring deadlines are met.

Careers in Journalism

The world of journalism is evolving incredibly fast and new roles and responsibilities are constantly emerging. Competition for jobs with established print and online publishers is also becoming particularly strong, so earning a master’s degree can help set students apart.

Journalism-Related Businesses

  • Data-driven media outlets
  • Newsgathering organizations
  • Digital media content producers
  • News publications
  • Investigative journalism outlets
  • Social media organizations
  • Film and television producers
  • Inbound marketing firms

Jobs Available in Journalism

  • Content Editor
  • Web Content Manager
  • Copywriter
  • Producer
  • Communications Editor
  • Production Manager
  • Investigative Journalist
  • Photojournalist
  • Advertising Copywriter
  • Multimedia Specialist

Journalism Skills Developed in a Communications Graduate Program

  • Understanding and upholding journalism ethics
  • Navigating media law
  • Using data journalism practices
  • Reporting in real time
  • Utilizing documents records
  • Collaborating and crowdsourcing for information
  • Using electronic publishing software, web design tools and multimedia applications
  • Optimizing content for traffic

Featured Journalism Careers

Web Content Manager

A web content manager is responsible for leading teams that design, develop and monitor the information that appears on a company's web site. Working closely with project teams, editors, developers and designers, web content managers produce an online presence that is optimized for an organization’s specific audience.


As a visual storyteller, the role of a photojournalist is to capture, edit and present images or videos that communicate or enhance experiences. Photojournalists can work for organizations or independently and often travel frequently to place themselves at the heart of pressing global issues.

Additional Skills and Communication Careers

Beyond advertising, public relations and journalism, there are a wide array of careers that utilize the broad range of digital communications principles, techniques and strategies developed in a graduate communications program.

Additional Career Paths

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Web analytics
  • Web and graphic design
  • User interface design
  • User experience optimization
  • Market research analysis
  • Conversion rate optimization

Additional Skills Developed

  • High-level writing and storytelling
  • Active listening
  • Social perceptiveness
  • Time management
  • Judgment and decision-making
  • Social media expertise
  • Creativity and problem-solving

Why Choose Newhouse?

When you earn your Master of Science in Communications from the S.I. Newhouse School of Public Communications, you join some of the most powerful and successful communications professionals in the world.

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