The courses for the advertising specialization comprise 12 of the 33 program credits. You will learn to develop successful advertising strategy, produce a media plan and leverage digital platforms to reach your intended audience. Explore specialization courses below.
Why Choose an Advertising Specialization?
As a graduate of the Communications@Syracuse program with a specialization in advertising, you will build skills to advance your career and drive innovation within the communications industry. Discover the benefits of this specialization below.
Advertising Career Outlook
Our specialization will help you cultivate skills that can be applied across a variety of professions, including:
- Account manager
- Media director
- Advertising director
- Advertising manager
- Marketing manager
- Creative director